Adidas
Taking Heat Over Email
‘You Survived the Boston Marathon’
4/18/2017 11:43 AM PDT
Breaking News
How did nobody screen this?!?!?
Adidas is under fire Tuesday after sending out a mass email with the subject line: “Congrats, you survived the Boston Marathon!”
C’mon people … really?!
The email opened into an advertisement urging runners to buy Boston Marathon gear like shirts and jackets … but people are pissed at the lack of sensitivity after the 2013 Boston Marathon bombing.
Three people were killed and hundreds were injured in the attack.
So far, no comment from Adidas … but someone has some serious ‘splainin to do.
Adidas sends marketing e-mail with headline: “Congrats, you survived the Boston Marathon!” https://t.co/PzZeMvXcP2 pic.twitter.com/Ra9vQEEwUq
— The Boston Globe (@BostonGlobe) April 18, 2017
